Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather details you voluntarily share. This includes your name, company name, email address, telephone number, delivery addresses, and specific floral requirements. We also collect payment details when you place orders, though these are processed securely through our payment partners.

For our corporate clients, we may obtain additional business information such as company registration details, preferred delivery times, and budget needs. This helps us deliver a service tailored to your business.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device details, and how you navigate our site. We use this information to enhance site performance and to understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timing
• Providing customer support and responding to inquiries
• Improving our services based on your feedback and preferences
• Sharing relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance

We also use aggregated, non-personal data to analyze market trends and optimize our operations. For instance, we might study which arrangements are most popular in different seasons to better prepare inventory.

With your explicit permission, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these messages at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal duties applicable to our operations in London and across United Kingdom.

Data Security and Protection

We treat data security with utmost seriousness and deploy multiple protective layers. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

Physical security measures safeguard our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store complete credit card numbers on our systems; this data is handled by certified payment processors who specialize in secure transactions.

While we maintain strong security measures, no system is entirely risk-free. We continuously monitor and update our security practices to address evolving threats and uphold the highest protection standards.

Your Rights and Choices

You hold several rights regarding your personal information. You can request to view the data we have about you, ask us to correct inaccurate information, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as needed for business purposes and legal requirements. Order records are typically retained for accounting and warranty purposes, while marketing preferences are kept until you ask us to remove them.

When we no longer need your information, we securely delete or anonymize it. Some information may be retained longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small files stored on your device that remember your preferences and enable certain website features.

Essential cookies are necessary for our website to function properly – they enable basic features like page navigation and access to secure areas. These cookies don't collect personally identifiable information and are automatically enabled when you use our site.

We use analytics cookies to learn how visitors interact with our website. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and doesn't identify individual users.

You can control cookie settings through your browser preferences. However, disabling certain cookies might affect some website features and your overall browsing experience.

Business Transfers and Changes

If GentlePlumeRoute undergoes significant business changes such as mergers, acquisitions, or sales of assets, your personal information may be transferred as part of the business transaction. We would notify you of any such changes and ensure that your information continues to be protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we'll notify you through email or by posting a notice on our website before the changes take effect.

Minor updates for clarity or administrative changes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We don't knowingly collect personal information from individuals under 18. If we become aware that we've accidentally collected information from someone under 18, we'll promptly delete that data from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we'll address the matter promptly.

International Data Considerations

Our main operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some of our service providers may process data overseas. When this happens, we ensure appropriate safeguards are in place to protect your information according to applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business activities, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.